"If we want to hit our targets and achieve our aspiration of 12 per cent forest cover by 2060, we need to be attractive to a variety of different landowners," Mr Goodall told the committee. "For example, we need to look at areas in Northern England where farming is under pressure and where there might be a lot interest in productive mixed forestry."
He agreed with Mike Seville that conifer planting had been "demonised". Mr Seville described this as "a short-sighted and unfortunate" approach which meant the wood processing sector would have a very difficult time sourcing timber from the mid-2030s.
Mr Goodall said the out-dated attitude towards conifer planting was one of two problems encountered when creating large, new productive woodland; the other was inexperience.
"Larger schemes are taking a long time [to get through the grant system] because they include productive planting. The Forestry Commission [and the agencies and bodies who comment on forestry applications] have not handled large productive schemes for a long time." This meant they lacked experience, while the agencies and environmental groups "tend to see large productive schemes as a bad thing."
However, when they took the time to look in detail at impressive new schemes - like the plan for Doddington North Moor, near Wooler, Northumberland - they offered strong support when they could see what was proposed.
Sir William Worsley, Chairman of the National Forest in the East Midlands, said there had to be a change in attitude: "To look at hardwoods as being attractive and softwoods as unattractive and commercial is the wrong way to look at it. Well-managed commercial forestry can be very beautiful."
The EFRA committee questioned other witnesses, including Ian Gambles, Director of England, Forestry Commission, and will produce a detailed report.