Confor releases new film on forestry

CONFOR has produced a short film on the importance of forestry and timber - part of a range of new materials designed to better explain the sector and its work to a wider audience.

Our Forests, Our People shows how the sector works and its economic, social and environmental importance to communities and the UK as a whole - with several forestry and timber businesses featured.

Confor's Chief Executive Stuart Goodall said of the video: "It is vital that we have a visual means to communicate what the forestry and timber sector and its people are about. The video does this, and also tackles a range of misunderstanding and misconceptions.

"For some time now, Confor has been taking a lead in ensuring that the forestry and timber sector shouts louder about its achievements - through political engagement, media coverage, conferences and events, high-quality publications and now through video material.

"This video - and the animation and shorter videos which will follow over the next few months - will anchor the new Confor website, which is a well-used gateway to our sector with around 10,000 unique visits every month."

The video project was led by Confor's Communications Manager Stefanie Kaiser, who is now on maternity leave after giving birth to her second daughter. The film was produced by Edinburgh-based Heehaw, with the APF Exhibition company providing welcome financial support.

Mr Goodall added: "The video is an excellent resource and we really hope our members and the wider sector make good use of it and share its contents with a wider audience - it is there for all to use. The forestry and timber sector has a great story to tell, but we need to tell it more effectively. This video and the other materials we are working on will really help."

Confor is currently working on a short animation (of around two minutes) which explains very simply that wood is all around us and links that back to the forest. It explains how the everyday products we take for granted are made, and the benefits that forests and wood deliver.

After that, a series of short videos - looking at forestry & the economy, forestry & the environment, forestry & people and forestry & climate change - will be produced to complement the main video.

The video can be found on the Confor website and a direct link is here